In this article, we will explore 5 modern song genres that every content...
Music
25th September, 2023
Published 7th June, 2023
Top 5 Posh Music Genres
In our previous post, we looked at the top 5 popular music tracks you should be aware of when selecting the right music for your project. We will be taking a look at 5 alternative music genres that can be used to help shape and communicate your message that will help you stand out from the crowd. Whether you want to create an atmosphere of superiority, suspense, excitement, melancholy, or empowerment, there is always a genre that can cater to your needs. Here we will explore what makes these genres unique and discuss the best practises of when and how to use them.
Classical
Classical music is steeped in history and complexity, with a repertoire featuring masterpieces composed by renowned musical geniuses like Wolfgang Amadeus Mozart, Ludwig van Beethoven, and Johann Sebastian Bach. These composers have left an indelible mark on the world of music, and their compositions continue to captivate audiences to this day.
The allure of classical music lies in its ability to add class and elegance to various forms of media. In documentaries, it serves as a captivating sonic backdrop, transporting viewers to different eras and cultures, enhancing the authenticity of the narrative. In historical videos, classical compositions seamlessly blend with the visual storytelling, serving as a sonic time machine. In general, classical music possesses the unique capacity to heighten the emotional sophistication of scenes. Whether it’s a heart-warming reunion, a moment of profound sorrow, or a climactic battle, classical music can artfully underscore the emotional resonance of the visuals and dialogues.
Classical music stands as a testament to human creativity and expression, enriching your work with a sense of historical significance, complexity, and emotional depth. It continues to hold a special place in the hearts of filmmakers, composers, and audiences alike, providing a powerful and classy soundtrack that transcends time and connects us to the shared human experience.
Jazz
Jazz, with its improvisational spirit and soulful melodies, is an exceptional genre fo, adding a touch of sophistication and warmth to any scene. Its rhythmic complexity and diverse instrumentation creates an atmosphere of class and maturity. For instance, the smooth saxophone solos and swinging rhythms of artists like John Coltrane or Miles Davis can set the perfect tone for a swanky cocktail party or fine dinning restaurant scene. Moreover, the versatility of jazz allows it to adapt to various settings, from lively and upbeat compositions for energizing corporate events to more laid-back and soothing melodies for relaxation and tranquillity. The absence of lyrics in many jazz compositions also ensures that it doesn’t overshadow conversations, making it an ideal background music choice that enriches the ambiance without being intrusive.
Film directors and creators often turn to jazz for their soundtracks because of its ability to accentuate emotions, create suspense, and infuse charm into their narratives. For example, a jazzy piano tune can provide a whimsical backdrop to a light hearted scene in a romantic comedy, while a melancholic trumpet melody can underscore the drama and intensity of a pivotal moment in a suspenseful thriller. The dynamic nature of jazz, with its fusion of various musical elements, can heighten emotions, enrich the storytelling, and create a deeper connection with the audience. Overall, jazz’s ability to adapt to various contexts and evoke a wide range of emotions makes it an exceptional and timeless genre, adding sophistication and artistry to any vidoe.
World
World music, in its essence, refers specifically to non-Western music, encompassing a vast and captivating array of musical styles and traditions from diverse cultures and regions around the globe. Unlike conventional genres, world music celebrates the unique and authentic expressions of various societies, presenting a tapestry of sounds that beautifully preserves the cultural heritage of different communities. By highlighting the music of non-Western origins, world music becomes a powerful tool for cultural exploration, appreciation, and cross-cultural understanding.
The extraordinary appeal of world music as background music lies in its ability to offer an inclusive and immersive experience, bridging the gap between different cultures and providing a diverse auditory journey. The fusion of traditional instruments, rhythms, and melodies from regions like Asia, Africa, the Middle East, and Latin America adds an enchanting and exotic allure to any setting or occasion. Whether it’s the enchanting sounds of the Indian sitar, the rhythmic beats of African drums, or the haunting melodies of Middle Eastern oud, world music has the power to transport listeners to far-off lands and evoke a sense of wanderlust and cultural curiosity.
In settings where cultural appreciation and global harmony are key, world music shines as a unifying force. It can create an atmosphere of openness and respect for different traditions, making it an ideal choice for events celebrating diversity, cultural festivals, or intercultural gatherings. Moreover, world music’s ability to transcend language barriers and communicate through the universal language of sound makes it an invaluable asset for cross-cultural communication and emotional connection. Its dynamic and captivating nature enriches various spaces and events, from boutique hotels and upscale restaurants to travel agencies promoting global adventures.
Corporate
Corporate music, was originally created for commercial purposes, primarily to accompany adverts, corporate communications, marketing campaigns, and promotional materials. Unlike traditional music genres with distinct artistic styles, corporate music is designed to serve as a background or accompaniment to visuals and messages, rather than being the focal point of attention. Nowadays Corporate music is not just used in advertising or business but rather for all scenarios where you want to convey a sense of professionalism and properness.
As mentioned, one of the defining features of corporate music is its non-intrusive nature. It typically avoids complex or attention-grabbing melodies, lyrics, or rhythms that could distract from the primary message being conveyed. Instead, corporate music employs calming and unobtrusive compositions that create a professional and polished vibe. Corporate music composers carefully craft these pieces to evoke specific emotions or feelings, aligning with the intended mood. Whether it’s evoking a sense of trust, excitement, productivity, or positivity, the music complements the overall message, creating engaging experience for the audience. Furthermore, corporate music often utilizes instrumental arrangements, with a focus on ambient sounds, gentle melodies, and background textures. The absence of lyrics allows the music to remain universally appealing and accessible, catering to international audiences without language barriers.
Conclusion
Together, these genres contribute to the richness of background music you can use to widen your pallet, enhancing visual and emotional narratives across a wide spectrum of settings. Their power lies in not just evoking emotions but in enriching storytelling, and connecting people through the universal language of sound, creating a more engaging and memorable experience for audiences.
Take a closer look at the main types of music licences you will...
Music
25th August, 2023
Today we will be taking a closer look at the main types of...
Music
25th July 2023
